Draft Magazine Advertisement

Here is my draft magazine advert. As you can see it features the main digipak cover image and the same background. It also features reviews and featured tracks which are common conventions.

Draft Digipak

Here is a draft sketch of the type of digipak i would like to create. As you can see it will feature a boy on the front cover looking directly at the camera so it directly addresses the audience. The digipak will also feature a continual pattern to make it more fun and get the attention of our target audience which is around 13-19. I  want to use 2 different types of font one very basic and can be used for the main album heading and a fancier one as a contrast. I also wanted a bright and bold style to both the tasks, digipak and advert, so there would be a clear style throughout and would be easily recognisable. So i chose dark blue and orange, because they are complimentary and also quite bold. 

Digipak Research

Here are a few examples of the kind of digipak i would like to create. I would prefer it to be very graphical rather than realistic as i feel more and more modern album covers are becoming more graphical and trying different ways to get the album noticed. 

Jason Derulo

Maroon 5

Coldplay

Muse

Keane

Creating Draft Shots

To get an idea of what shots we want to do at our upcoming video shoot we decided to do a few draft shots so that we'd be more prepared and so that we can block our video abit more and get an idea of what clip we want where.

Here are a few screen shots of examples of the video shoot. I have changed the brightness of each of the clips so the contrast is much higher between the colours and i also applied a black and white effect which mades the contrast stand out alot more and we will hopefully apply this to the actual footage to create a more dramatic effect. 

Magazine Advertisement Research

I have already created a draft paper version of what i hope my magazine advertisement will look like but i wanted to do some further research into how i could build upon these initial ideas and see what conventional magazine advertisements look like.

Here are a few examples of different adverts:

 As you can see this advert includes the album artwork, as most do. It also inlcudes some of the most famous songs and the record label which represent the artist.

 This one is slightly different as they have basically used the whole of the album cover in the poster. It includes the release date, the artist and album names. This one also includes the artist label.

This one again is a blown up version of the album artwork which makes the album instantly recogniseable. It includes the release date and where to buy it.

 Conventions to use:

• Album artwork incorporated
• Release date
• Famous songs on the album
• Where to buy
• Record label icon

Keeping in Touch

As we have quite sporadic time tables and we don't come together in school that often, besides media lessons we have decided to set up a Facebook group message where we can have discussions about what is going to happen in the commencing weeks and talk about filming and getting actors ready. This has been extremely useful and we are able to keep in touch constantly and we are able to help each other out if needed. 

Film shoot prep

Here are the preparation photographs from out video shoot earlier this week. 

As you can see there is an example of our costume and actor we wanted to see in the video next you can see two of the final set up. This was set up quite easily as we had permission to use the stands in the drama studio which we just put together as they were already at the location, there was also the musical instruments and amps. This was slightly more difficult as we had to lend the moving trolly from the caretaker(which we had arranged before hand) go upto the music department and set up all the equipment on the trolly and transport that upto the drama studio via the elevator.

Review of Everything

Now that i have began to edit the majority of the footage we have so far on iMovie we decided to review all the footage so that we had a clear idea of what we needed to do next in order to achieve our goals.

For now we have 2 or 3 more scenes to shoot, not including one re-shoot of the postcard scene.

First scene to be shot :

• Close ups of all the instruments being played to allow for more angles in the editing process

Second Scene(s):

• Miscellaneous scenes such as skyline, driving scene etc to fill film space and to create a better overall story.

Re-shoot:

• As our close up of the postcards didnt quite capture the text ones quite well we decided to re-shoot just the text postcards so we can incorporate them into the film.

Health & Safety

For our upcoming shoot our most important thing to consider is definitely health and safety. We take this role very seriously and want to act  as professional as we can whilst doing this video shoot. 

When filming there is a lot of things going on in our mind e.g rushing and watching for hazards. Meaning the risk can increase. To ensure we follow health and safety procedures there are three steps we need to process through. 

• Identify all the hazards
• Evaluate the risks
• Identify measures to control the risks

Organising filming shoot

So we are organising our second film shoot, this photo shoot will be our main musical scene of the band actually playing and singing the song. 

We have already asked the actors and musicians who are going to be in our photo shoot and they are free when we want to shoot, we have also discussed the time and date with both the music department and drama department so we can use their space and equipment.


Shoot: 

• Time:  1:15pm - 3:00pm, This gives us plenty of time to set up before the shoot to get the set properly organised and readied.
• Location: The location is our drama studio as there is lots of light equipment and space to shoot the scene adequately and play around with some effects we like. 
• Actors Ready?: Actors are ready and know the song enough to film, we have also organised a time that works for both the location and the actors
• Equipment Ready?: The equipment is ready to be borrowed from the music department for our organised time and date. 
• Costume: The costumes we have organised with the actors as being T-shirt and Jeans we like this look as it is quite casual and makes it seem like a real shoot.