Target Audience

Its very important for us to know who our target audience is and how we can attract them to our product otherwise they wont buy it. For our music video we have decided that our target audience would be around 13-19 years old and would be predominantly be female. This is because the indie pop genre is dominated by female fans and teenagers. We have attracted our audience by choosing an all male band much like Jack's Mannequin, we have also attracted them by picking an upbeat and popular song. 

Rule of Thirds

During our AS studies we researched the rule of thirds in relation to our music magazine photoshoot. But now we can apply our knowledge to filming.

Here is an example of how you could use rule of thirds for a shot. 

This keeps everything in proportion for the shot. It works as imaginary lines drawn into the shot which split the frame into thirds. 

Advertisement Research

For our brief we also have to produce a magazine advertisement for the bands digipak. Here are some examples i found:

As you can see all the ads feature the album cover, this is a good feature as they know what to look out for if they want to buy it. Also, most of the ads feature examples of the songs from the album, this is useful to show the audience some of the more well known songs from that artist. They also all feature the date the album comes out.

Digipak Research

For the brief we also have to produce two other items from the bands promo package, this includes a digipak. I decided to do some further research into what different digipaks look like and how different bands design their logo's and album covers.

Firstly here is a template for a digipak. 

Here are some more digipaks i found:

I like these digipaks because they are quite inventive and creative.

Permissions Letter

I have been planning my filming and time management, while during lesson's I have been researching for music suitable for my Music Video. After research predominately using iTunes and YouTube I chose Dark Blue written by Jack’s Mannequin as the song is copyrighted I had to contact Maverick Record Label asking for permission to use the music.

Re:     The Oldershaw Academy 

Dear Sir or Madam:

I am constructing a Music Video for my OCR A2 media coursework 

We understand that you are the owner of the copyright in the musical composition “(Name Song” and would like your permission to include the song in the advert.  

The song will not be used for public use and there is no intention to make any profit from the song. It is simply to support my OCR coursework and the audience is limited for education purposes only

Your signature below, under “confirmed by,” will indicate that you will agree to permit this use without payment of a fee.  Please let us know if you have any questions concerning this license.  Also would you please let us know as soon as possible if this song cannot be licensed so that artistic changes may be made in the songs to be included in the production.  You can reach us in care of:

Mike Liddell

The Oldershaw Academy ,

Valkyrie Road,

Wallasey,

Wirral

CH45 4RJ

0151 638 2800

or

irwinmedia2@gmail.com

Thank you for your help with this matter and we look forward to hearing from you.

Yours Sincerely,

Rhya Irwin, Irwin Media.

M.G. Liddell                                               Mr M.G. Liddell

                                                                        Senior Deputy Head Teacher

                                                                        & Media Department

Assigning Group Roles

Production Roles on your Film Set

Essential Crew Members 

Director: responsible for making artistic decisions about the film
We decided that i would be the director as i have the most experience in media, although we would all input into the creative process

1st Assistant Director: assists the director and organises the film shoot

Camera Operator: responsible for recording the shots with the camera
We decided that Max would be the camera operator as he is good at the technical side of things

Grip: responsible for carrying heavy camera equipment or tripods 

Runners: responsible for any jobs or errands the director or 1st assistant director needs doing

Extra Crew Members Clapper Loader: responsible for logging completed shots and using the clapper board! 

We are all going to take on the responsibility of grips, runners and extra members.

Continuity: Responsible for any jobs or errands the Direstor or 1st Directorbneeds doing

We are all going to make sure the continuity is good and clear

Art Department: responsible for props and set design  We decided that me and kyle would be best suited to the art and design of the set as i do art and kyle does drama. 

2nd Assistant Director: responsible for looking after the actor. We would all take on this responsibility

Actors: responsible for performing or appearing in front of the camera 

Extras: responsible for appearing in crowd scenes

Wardrobe: responsible for costumes, hair and make-up. Kyle will be in charge of this role as he is connected to the drama department.

Security: responsible for keeping the set clear from passers-by or interruptions

Sparks: responsible for setting up extra lighting if you have it  and making sure it is safe!

Sound Recordist: responsible for monitoring the sound levels and recording on set if you have an external microphone

Boom Operator: Hold the external microphone so it can't be seen on shot.

Song Decision

After much deliberation we decided to choose the song Dark Blue by Jacks Mannequin. We decided that this song allowed us to do something quite creative with it as it is quite an unknown song and we liked the lyrics that we could relate to the video. Here is the song we have chosen. 

Ideas for songs

I decided to make a few notes on some ideas i had for some songs to take forward to the group and see what they did and didn't like

Song Choice

This week we had to decided on a few songs that we liked to put forward to our group meeting to make a final decision on what song we were going to make our music video for.


Dark Blue - Jacks Mannequin

The Mixed Tape - Jacks Mannequin

Concrete Bed - Nada Surf