Target Audience

Its very important for us to know who our target audience is and how we can attract them to our product otherwise they wont buy it. For our music video we have decided that our target audience would be around 13-19 years old and would be predominantly be female. This is because the indie pop genre is dominated by female fans and teenagers. We have attracted our audience by choosing an all male band much like Jack's Mannequin, we have also attracted them by picking an upbeat and popular song.