QUESTION 2 PLAN

How effective is the combination of your main product and your ancillary tasks?

I think that there is an overall synergy between my main product and ancillary tasks. The theme of my magazine advertisement and digipak is consistent and the audience will be able to recognise the artist instantly. Synergy is a marketing strategy which related to products working together to advertise something to an audience. It is often used in the music industry because it creates an identity for an artist and is a proven sales technique.

Because our video is a band and crew on tour video it’s hard to create a relationship between the video and ancillary tasks. But I managed to create ways of combining the products to create contrast so my products will compliment each other.

This allows us to appeal to all the different needs of our target audience. In our video you can see what the band our really like and what they experience on a day-to-day basis, giving the fans an insight into their favourite artist.

I did this by using the song used in the video on both my magazine advertisement and digipak as a feature song. “Featuring Dark Blue and Television” is used on my magazine advertisement to show that the products go together.  These songs also feature on the back cover of the digipak.

We also decided that we wanted to include our logo in the video to show that it was from an Irwin Media artist. We did this by showing this at the end of our video along with on the digipak and magazine advertisement.

After looking at a variety of digipaks from a similar genre to our artist, I found that a lot of artists are trying to contrast against their videos by using a much more graphical digipak against their realistic videos which I found really interesting. So instead of taking screenshots of the footage or organising a completely different photoshoot I decided to trace an image which I had already taken using the pen tool on Adobe Illustrator. This gave me a close up of a face, which appears in the video as part of the crew, which creates continuity between the video and the ancillary tasks.