QUESTION 3 PLAN

What have you learned from your audience feedback?

Music Video

For our media advanced portfolio we decided to create a music video of the indie pop genre, aimed primarily at 13-19 year olds. To gather audience feedback I firstly showed the first cut of the video to a focus group, two males and one female, all within my target age group. This was to get some verbal comments about the video as soon as they had finished watching it, to ensure that it was fresh in their mind and that they would remember what stood out to them the most. These were the comments I received:

“Really great overall, the mixture between band sequences and landscape shots was really interesting and not something I had seen put together before.”

“The scenes of the band playing were really good and definitely added a more musical element; the only problem was I didn’t know who the video was made by or what record label they were signed to”

“The instruments were synced really well with the music and it actually looked like a real band, the postcards are really great as well they add another visual aid which helps convey what the song is saying”

Also, I put the 1^st cut on YouTube so I could get more comments from a wider variety of people. Obviously I tried to keep the majority of people within the target audience. This went really well and I managed to find what I could improve upon. This included changing the end of the video to show our Irwin Media logo to make the effect of the combined main product and ancillary products better and more connected. We also added a scene so it would make more sense to the audience as they didn’t understand who was the band and crew and who wasn’t. So we added a scene where the band and crew would hold up a sign saying “Jack’s Mannequin - Dark Blue - Band and Crew” and they were waving and directly addressing the audience. This is important as it gave the audience a better sense of community and importance in the bands life.

Digipack & Magazine Advert

For my digipack and magazine advertisement I got audience feedback by showing a group my work and getting their comments on it. This was really insightful as I got to understand what they looked for when buying a digipack and the factors that influence them to buy a digipack. To find out what the most important factors that contributed to whether people buy the digipack ornot I decided to do a small survey in the focus group I had put together.  I put together a list of the factors that were on my style models and showed these style models to the group. I then got them to raise their hand if this was a factor they felt would be a strong contributor to whether they would buy the album. Here are my findings.

40% of the people in my focus group felt pre-released singles and already known songs a strong factor, 35% felt that reviews and recommendations would contribute to them buying the digipack or not, and only 25% of people felt the album artwork or the artist were the strongest factors.

The comments I received on the digipack were mostly positive and people felt like if they saw the digipack in the shop they would look at it more closely if they hadn’t already saw it in an advert, in magazines such as NME, Billboard and Q. Here are some of the comments I received:

“The bright and bold colours of the digipack work well and match the Irwin Media logo colours, which completes the package”

“The digipack is very unique and features some brilliant original artwork, I feel like more and more digipacks are becoming cartoon like and this is a great example of this trend”

“The message in the inside sleeve is a great touch and is really effective with the personal feel you get from the video, the combination of this really makes you feel important in the bands journey”